As a successful company you continually develop and market your unique brand to ensure you stand out from your competitors to attract customers – but the things that make your product awesome don’t necessarily tell a potential employee why you are a great place to work.
This is where Employer Branding comes in.
So what is Employer Branding and why is it important? To find your Employer Brand you need to identify the qualities and characteristics of your company that make your best performers thrive. Often described as your “culture and values” it can easily be summed up with the question “what makes us a great place to work?”
Here are a couple of things that your Employer Brand is not:
- A collection of random “inspirational” words and quotes (please note – the word “collaborative” has been banned by WCC in this context)
- Funky furniture, Ping Pong tables, beer fridges and bean bags!
Your Employer Brand must be authentic to be effective – it should always be evident and at the forefront of every decision and action taken that affects the existing and potential employees of your company.
But that is not all – Employee Branding is also important. This means that you also focus on what is important to the job seeker – in competitive markets it’s not all about you as employers – potential employees want to hear real life stories of the people like them spoken in their own voices rather than PR/Marketing speak. A strong Employer and Employee Brand can empower you to successfully attract and recruit talented people even in the most challenging of labour markets.
Externally your Employer/Employee Brand is showcased through your Careers Page on your Company website and Winter Court Consulting will help you ensure this is spot on! But it doesn’t end there so we will provide the know-how to master this in every situation.